Dr. Shivani Naik

Assistant Professor (General Management)
Ph.D Co-Supervisor – Commerce, NMIMS

• Area of Specialization : HRM, Commerce, General Management & Marketing

• Teaching Interests : Human Resource Management, Organizational Behaviour, Marketing, General Management, Business Studies, Entrepreneurship Development.

• Areas of Research Interest : Digital Marketing, Education Technology, HRM

• Topic of Ph.D. : A Study on the Effect of Pay Per Click Method of Online Advertising on the Customers and Advertisers with reference to Mumbai Region

• Topic of Post Doctoral Programme : A Study on the Impact of Digital Literacy Programs on the SEO Performance and Google Business Profile Management of Micro Businesses in Maharashtra

EDUCATIONAL QUALIFICATIONS:

Sr. No.	Examination Passed/ Pursuing	University/Institution	Subject/ Specialization	Year of Passing	Class
1.	Post - Doctoral Program	D. Y. Patil Institute of Management Studies and Council for Sustainable Development, MCA, Govt of India and Langbustech University, USA.	Marketing	Pursuing	NA
2.	Ph.D.	M. L. Dahanukar College of Commerce, University of Mumbai.	Business Policy and Administration (Commerce)	2023	NA
3.	National Eligibility Test for Lectureship (NET)	University Grants Commission (UGC)	Commerce	2013	Qualified
4.	Master’s Degree in Commerce- (M. Com)	University of Mumbai	Management	2009	2nd
5.	Master’s Degree in Business Administration (MBA)	Institute of Chartered Financial Analysts of India (ICFAI)	Human Resources Management	2009	1st
6.	PGDHE (Post Graduate Diploma in Higher Education)	Indira Gandhi National Open University (IGNOU)	Higher Education: Its context & linkages, Instruction in Higher education	Passed (Marksheet awaited)	-
7.	Bachelor’s Degree in Commerce (B.Com)	University of Mumbai	MHRD, Business Economics, Psychology of Human Behaviour at work	2007	1st
8.	Bachelor’s Degree in Education (B.Ed)	University of Gujarat	Commerce	2014	Dist.
9.	Diploma –Early Childhood Care and Education (ECCEd)	Mumbai Montessori Teacher Training Institute	Basic Child Psychology, Curriculum Planning, Equipment & Apparatus.	2012	A Grade

Supplementary academic courses:

Certified Trainer for Soft Skills & Management from the R & G Institute of Professional Trainings Pvt. Ltd.
Certified as Career Mentor by the Garware Institute of Career Education and Development, University of Mumbai and American India Foundation in August, 2020.

SUBJECTS/ COURSES TAUGHT: (past 2 years data)

Sr. No.	Course/ Subject Title	Organization/Institution	Year	Program
1.	Business Ethics & CSR & HRM	Kirit P Mehta School of Law, NMIMS Deemed to be University	2023-24	S.Y.B.B.A LLB
2.	Principles of Management & Srategic Management	Kirit P Mehta School of Law, NMIMS Deemed to be University	2023-24	F.Y.B.B.A LLB
3.	Human Resource Management	P.T.V.A. Institute of Management, Mumbai	2022-23	M.B.A. -IEV
4.	Human Resource Management	M. L. Dahanukar College of Commerce, University of Mumbai	2022-23	M.Com
5.	Organizational Behaviour	M. L. Dahanukar College of Commerce, University of Mumbai	2022-23	TYB.Com. (Financial Markets)
6.	Advertising and Marketing Research	M. L. Dahanukar College of Commerce, University of Mumbai	2022-23	T.Y.B.A.M.M.C

WORK EXPERIENCE (Full time) (in reverse chronological order)

Sr. No.	Organization/Institution	Designation	Period of Service
Sr. No.	Organization/Institution	Designation	From	To
1.	Kirit P Mehta School of Law, NMIMS Deemed to be University	Assistant Professor	July 2023	Current
2.	M. L. Dahanukar College of Commerce, University of Mumbai.	Assistant Professor	June 2015	June 2023
3.	M. L. Dahanukar College of Commerce, University of Mumbai.	Lecturer	June 2014	May 2015
4.	Deacons Foundation Higher Secondary School (Surat)	Teacher	June 2013	May 2014
5.	Billabong High International School, Mumbai	Teacher	June 2012	April 2013

WORK EXPERIENCE (Visiting basis) (in reverse chronological order)

Sr. No.	Organization/ Institution	Course	Period of Service
Sr. No.	Organization/ Institution	Course	From	To
1.	Anil Surendra Modi School of Commerce	S.Y.B.B.A	July 2024	Current
2.	Narsee Monjee College of Commerce and Economics, University of Mumbai	F.Y.B.M.S.	August 2023	November 2023
3.	Kirit P Mehta School of Law, NMIMS Deemed to be University	S.Y.B.B.A. LL.B.	July 2022	March 2023
4.	P.T.V.A. Institute of Management, Mumbai	MBA - IEV	July 2022	October 2022
5.	M. L. Dahanukar College of Commerce, University of Mumbai	MCom (Management)	July 2022	November 2022

(a) Total full time work experience: 15 years

(b) Total Teaching Experience

at P.G. level: 06 months
at U.G. level: 10 years

DETAILS OF PUBLICATIONS: (in the latest academic year)

Research Paper Publications

Sr. No	Title	Name of the Journal	Year, Volume, Issue, Page numbers/ Article number	Indexed in- SCOPUS/ Web of Science/ /ABDC
1.	Social Media Influence on Purchase Decision of Millennials Towards Fashion Apparels	Journal of Informatics Education and Research	Vol 3 Issue 2, October (2023) 1526-4726	ABDC C
2.	"A Study on the Impact of Glass Ceiling Perception on the Attrition Intention and the Role of Training Accessibility and Effectiveness as a Moderating Variable among Women Employees from Hospitality Industry”	‘Urban India’	Volume 43, Issue 2 (III), July-December 2023 ISSN: 0970- 9045	UGC Care Group-I Journal
3.	Issues Related to Fake Reviews and Deceptive Marketing Practices – An Analytical Study.	Academy of Marketing Studies Journal	Volume 28, Special Issue 5, 2024 1528-2678	ABDC B
4.	Ethical Imperative of AI in HR: Emphasis on Bias and Transparency in Recruitment for Inclusivity among Indian IT Firms	Empirical Economics Letters,	Volume 23, Special Issue 1, 2024 1681-8997	ABDC C
5.	‘An evaluation of the impact of Job Contentment and Employee Loyalty on the Side Hustle Intention among I.T. Professionals in Mumbai’	Phalanx	ISSN No. 2320-7698, Vol.18, Issue - 1, March 2023.	UGC Care listed Journal
6.	‘A study on the impact of Pay Per Click on the advertising effectiveness of Micro, Small and Medium scale (SME) businesses in Mumbai’	Korea Review of International Studies	Volume 5, Special Issue 4, April 2022, ISSN:1226- 4741	ABDC C Journal
7.	‘A study on the impact of frequency of Search Engine Ads viewership on online purchases during the COVID-19 pandemic period in Mumbai	Webology	Volume 18, Number 6, 2021 1735-188X, July 2021, Pg. 2511-2519.	Scopus
8.	‘A study on the impact of Demographic Features on Usage Frequency of Pay Per Click method among customers in Mumbai region’,	Vidyabharati International Interdisciplinary Research Journal	ISSN:2319- 4979, October 2021, Special Issue.Pg.70-80	UGC Care
9.	‘A Study on the Distribution of Purchase Frequency across Sectors Owing to Pay per Click Advertising During COVID-19 Pandemic	Turkish Online Journal of Qualitative Inquiry (TOJQI),	Volume 11, Issue 4, December 2020: Pg.1498- 1507 ISSN: 1309-6591	Scopus

Total papers published : 27

Total papers in UGC CARE, Scopus and ABDC Journals: 10

Sr. No.	Sole Author/Co- author	Name of the book	Year, Volume	Publisher	ISBN
1.	Sole Author	Human Resource Management	2025	Sheth Publishers	978-93-6955-248-1
2.	Sole Author	Global Management Theories and Styles	2025	Digi Learning	978-81-979138-5-3
3.	Sole Author	Bhartiya Theory of Management Styles	2024	Digi Learning	978-81-979138- 5-3
4.	Sole Author	Soft Skills & Personality Development	2024	Sheth Publishers	978-93- 6268-792-0
5.	Sole Author	Personality Development	2023	Sheth Publishers	978-93- 5902-160-7
6.	Sole Author	Introduction to Management	2022	Sheth Publishers	978-93- 5576-775-2
7.	Sole Author	Retailing and Merchandising	2022	Sheth Publishers	978-93- 92700-30-9
8.	Sole Author	Introduction to Management	2021	Sheth Publishers	978-93- 86805-65-2
9.	Sole Author	Retailing and Merchandising	2021	Sheth Publishers	978-93- 92700-30-9
8.	Sole Author	Stress Management	2019	Sheth Publishers	978-93- 87877-28-3
10.	Sole Author	Business Organization and Management	2019	Sheth Publishers	978-93- 5902-002-0
11.	Sole Author	Introduction to Management	2017	Sheth Publishers	978-93- 86805-65-2
12.	Sole Author	Stress Management	2017	Sheth Publishers	978-93- 5149-983-1
13.	Sole Author	Brand Building	2017	Sheth Publishers	978-81- 934229-6-0
14.	Sole Author	Customer Relationship Management	2017	Techmax Publications	978-93- 87235-11-3
15.	Ms. Shivani Naik Ms. Karishma Desai	Commerce-III	2017	Techmax Publications	978-93- 5077-469-4
16.	Ms. Sneha Vaskar Ms. Shivani Naik Ms. Ridhima Mahabal	Soft Skills	2022	Tech Knowledge Publications	978-93- 89748-97-0

Patent Grant and Publication

Sr. No.	Name of Applicant/s	Title	Name of the Awarding Authority	Number	Month & Year
1.	Dr. Shivani Naik & Prof. Dr. Kanchan Fulmali	Processing Device for Search Engine Advertising Effectiveness Evaluation	Patent Office, Government of India.	Design No. 394887-001	October 2023
2.	Dr. Shivani Naik & Prof. Dr. Kanchan Fulmali	Processing Device for Search Engine Advertising Effectiveness Evaluation	Patent Office Journal	No. 44/2023	October 2023

Sr.

No.

Name of Applicant/s

Title

Name of the Awarding

Authority

Number

Month & Year

Dr. Shivani Naik & Prof. Dr.

Kanchan Fulmali

Processing Device for Search Engine Advertising Effectiveness Evaluation

Patent Office, Government of India.

Design No. 394887-001

October 2023

Dr. Shivani Naik & Prof. Dr.

Kanchan Fulmali

Processing Device for Search Engine Advertising Effectiveness

Evaluation

Patent Office Journal

No. 44/2023

October 2023

Research Paper Presentation in National and International conferences: (2023-24)

S.N.	Date	Paper titled	Conference	Organized by
1.	22-12-2023	'An Analysis of the Ethical Imperative of AI in HR: Emphasis on Bias and Transparency	One Day International Conference on 'Leveraging Contemporary Management Practices for Sustainable Development'	Department of Management Studies, Dayananda College of Engineering,
2.	15-12-2023	"A Study on the Impact of Glass Ceiling Perception on the Attrition Intention and the Role of Training Accessibility and Effectiveness as a Moderating Variable among Women Employees from Hospitality Industry”	One Day International Conference	IQAC of M. L. Dahanukar College of Commerce in collaboration with Department of Civics & Politics, University of Mumbai (ICSSR & ICWA proposed)
3.	23-01-2024	"A Study of Digital Platform Exposure among Transgenders and its Impact on their Perception and Motivation towards Entrepreneurship with reference to Mumbai Suburban Region”	9th Pan IIM World Management Conference – 2023	Indian Institute of Management Sambalpur
4.	11-02-2024	"Decoding Consumer Sentiment: A Content Analysis of Vegan Food Reviews on Amazon”	International Conference on Industrial and Production Engineering (ICIPE)	The South Asian Research Center (SARC) (ISO 9001:2008 Certified).
5.	29-04-2024	A Bibliometric Analysis Of Microfinance Schemes In India's Entrepreneurial Landscape With Specific Reference To Women Entrepreneurs In Rural India	One day National Conference on ‘Rural and Women Entrepreneurship 4.0	St. John College of Humanities and Sciences, Palghar in collaboration with Department of Commerce, University of Mumbai.

Total papers presentations in conferences:16

Participation in Faculty Development Programs: (2023-24)

S.No	Date	Event Name	Organized by	Venue
1.	12 - 18 September, 2023	FDP on "Open Source Tools for Teaching and Research”	Teaching Learning Centre, Ramanujan College, and University of Delhi under the aegis of Ministry of Education, Pandit Madan Mohan Malaviya Mission on Teachers and Teaching.	Online
2.	19th March to 29th March 2024	NEP 2020 Orientation and Sensitization Programme	UGC- Malaviya Mission Teacher Training Centre (UGC- MMTTC), Gandhigram Rural Institute - DBTU, Gandhigram, Dindigul, Tamil Nadu	Online
3.	22-04-2024	One Day National Level Online Workshop on 'How to write Research papers, proposals, and funding proposals?'	Internal Quality Assurance Cell of Shrikrishnadas Jajoo Grameen Seva Mahavidyalaya, Pipri- Wardha	Online
4.	16th to 24th April 2024	7 Days International Faculty Development Program on 'Practical Aspects of ICT Tools & Online Teaching in Current Scenario'	World Innovators University (WIU), Research Foundation of India & RFI-CARE	Online
5.	13th May to 19th May 2024	One Week National Level Online Faculty Development Programme on 'Discovering Ikigai in Academic Leadership'	Gokul Global University, Siddhpur, Gujarat	Online

Total FDPs and workshops attended: 28

Awards conferred by professional agency or organisations/ forum:

Sr. No.	Name of the award	Event/ Activity/ competition	Awarding Institute	Date	Event detail
1.	Winner	Harvard Impact Challenge 2023 (Live Case Study competition)	Harvard Project for Asian and International Relations, Harvard University	26-08- 2023	Live case study presented by ‘Preface’ – an educational platform creator brand in HongKong
2.	Top 10 Percentile	International Teachers' Olympiad	Suraasa Global Teacher Training	7-10-2023	3,00,000 teachers globally participated in this Olympiad to test pedagogical innovation capabilities
3.	Best Research Paper Award	Assessing Consumer Acceptance and Market Demand for Hydroponicall y Grown Produce in Urban India: Perceptions and Propensity to Pay	International Institute of Sports & Management	31-08-2024	One day National Conference
4.	Best Research Paper Award	A Bibliometric Analysis Of Microfinance Schemes In India's Entrepreneurial Landscape With Specific Reference To Women Entrepreneurs In Rural India	St. John College of Humanities and Sciences, Palghar in collaboration with Department of Commerce, University of Mumbai.	29-04-2024	One day National Conference on ‘Rural and Women Entrepreneurship 4.0’
5.	Fox Story 100 under 40 (Academics Category)	-	Fox Story India News Portal	27-11-2023	https://foxstoryindia. com/2023/11/27/fox- story-indias-100- under-40-2023/
6.	Best Research Paper Award	"Work-Life Balance vs. Work-Life Harmony: Identifying the Optimal Strategy for IT Firms in a TUNA World".	A E Kalsekar College of Commerce & Management	12-04-2025	One day International Conference
7.	Best Research Paper Award	Exploring the Potential of Vertical Farming as a Sustainable Food Security Solution in Urban Slums: Challenges and Opportunities	IQAC Cell - S.G.V. College	16-04-2025	One day National Conference on ‘Rural and Women Entrepreneurship 4.0’

Invitation as Resource Person/Panelist/Session Chair/Delegate:

Sr. No.	Particulars	No.
1.	Resource Person	23
2.	Panelist/ Judge	08
3.	Session Chair	02
4.	Delegate (National & International)	05
5.	Evaluator – Minor Research Projects	02

Membership of Executive Committee, Managing Committees of Professional bodies:

Life Member of Maharashtra State Commerce Association – Membership No. 932
Life Member of All India Commerce Association
Member, Institutional Innovation Council, Ministry of Education, Government of India
Member of Board of Studies and Syllabus Drafting Committee for UGC Approved Program- Bachelor of Vocational Studies (Management & Entrepreneurship Development) & Master of Vocational Studies (Management & Entrepreneurship Development) for Achievers College of Commerce and Management since 2020.
Paper Setting Committee – University of Mumbai – Commerce

Other academic duties/ Committees:

Sr. No.	Committee/ Task	Duty fulfilled	No.
1.	NAAC Committee Criteria 1 and 2	Campus Point of Contact, Core Committee member (2024-25, 2023-24)	2 years
2.	Centre for Research and Conference, Kirit P Mehta School of Law, NMIMS	Committee Member (2024-25)	1
3.	NAAC Committee Criteria 2 M. L. Dahanukar College	Core Committee Member (2019-2023)	4 years
4.	FDPs organized	Convenor	2
5.	Conferences organized	Co-convenor	4
6.	Annual Inter collegiate festival Dahanukar College 2018-23	Core Committee member	5
7.	Entrepreneurship Cell – Dahanukar College	Faculty In-charge (2019-2023)	4

Other achievements and pursuits

Moderated sessions for Insight Business Conclave organized by Narsee Monjee College. Interviewed dignitaries such as Dr. Kiran Bedi in 2023 and Dr. Sudha Murthy in 2021.
Corporate Training experience of conducting seminars and webinars for over 600+ participants from academic institutions & Corporate.
Secured a Rank in the Top 200 in the International Digital Teacher’s Olympiad, a worldwide live examination for testing proficiency in digital education and teaching innovation conducted by UpEducators in February 2024.
Mentor and Expert associated with Local Bandhan Private Limited, the creators of Local Bandhan, India’s first OTT platform for career guidance in Marathi.