• Area of Specialization : HRM, Commerce, General Management & Marketing
• Teaching Interests : Human Resource Management, Organizational Behaviour, Marketing, General Management, Business Studies, Entrepreneurship Development.
• Areas of Research Interest : Digital Marketing, Education Technology, HRM
• Topic of Ph.D. : A Study on the Effect of Pay Per Click Method of Online Advertising on the Customers and Advertisers with reference to Mumbai Region
• Topic of Post Doctoral Programme : A Study on the Impact of Digital Literacy Programs on the SEO Performance and Google Business Profile Management of Micro Businesses in Maharashtra
EDUCATIONAL QUALIFICATIONS:
Sr. No. |
Examination Passed/ Pursuing |
University/Institution |
Subject/ Specialization |
Year of Passing |
Class |
---|---|---|---|---|---|
1. |
Post - Doctoral Program |
D. Y. Patil Institute of Management Studies and Council for Sustainable Development, MCA, Govt of India and Langbustech University, USA. |
Marketing |
Pursuing |
NA |
2. |
Ph.D. |
M. L. Dahanukar College of Commerce, University of Mumbai. |
Business Policy and Administration (Commerce) |
2023 |
NA |
3. |
National Eligibility Test for Lectureship (NET) |
University Grants Commission (UGC) |
Commerce |
2013 |
Qualified |
4. |
Master’s Degree in Commerce- (M. Com) |
University of Mumbai |
Management |
2009 |
2nd |
5. |
Master’s Degree in Business Administration (MBA) |
Institute of Chartered Financial Analysts of India (ICFAI) |
Human Resources Management |
2009 |
1st |
6. |
PGDHE (Post Graduate Diploma in Higher Education) |
Indira Gandhi National Open University (IGNOU) |
Higher Education: Its context & linkages, Instruction in Higher education |
Passed (Marksheet awaited) |
- |
7. |
Bachelor’s Degree in Commerce (B.Com) |
University of Mumbai |
MHRD, Business Economics, Psychology of Human Behaviour at work |
2007 |
1st |
8. |
Bachelor’s Degree in Education (B.Ed) |
University of Gujarat |
Commerce |
2014 |
Dist. |
9. |
Diploma –Early Childhood Care and Education (ECCEd) |
Mumbai Montessori Teacher Training Institute |
Basic Child Psychology, Curriculum Planning, Equipment & Apparatus. |
2012 |
A Grade |
Supplementary academic courses:
SUBJECTS/ COURSES TAUGHT: (past 2 years data)
Sr. No. |
Course/ Subject Title |
Organization/Institution |
Year |
Program |
---|---|---|---|---|
1. |
Business Ethics & CSR & HRM |
Kirit P Mehta School of Law, NMIMS Deemed to be University |
2023-24 |
S.Y.B.B.A LLB |
2. |
Principles of Management & Srategic Management |
Kirit P Mehta School of Law, NMIMS Deemed to be University |
2023-24 |
F.Y.B.B.A LLB |
3. |
Human Resource Management |
P.T.V.A. Institute of Management, Mumbai |
2022-23 |
M.B.A. -IEV |
4. |
Human Resource Management |
M. L. Dahanukar College of Commerce, University of Mumbai |
2022-23 |
M.Com |
5. |
Organizational Behaviour |
M. L. Dahanukar College of Commerce, University of Mumbai |
2022-23 |
TYB.Com. (Financial Markets) |
6. |
Advertising and Marketing Research |
M. L. Dahanukar College of Commerce, University of Mumbai |
2022-23 |
T.Y.B.A.M.M.C |
WORK EXPERIENCE (Full time) (in reverse chronological order)
Sr. No. |
Organization/Institution |
Designation |
Period of Service |
|
---|---|---|---|---|
From |
To |
|||
1. |
Kirit P Mehta School of Law, NMIMS Deemed to be University |
Assistant Professor |
July 2023 |
Current |
2. |
M. L. Dahanukar College of Commerce, University of Mumbai. |
Assistant Professor |
June 2015 |
June 2023 |
3. |
M. L. Dahanukar College of Commerce, University of Mumbai. |
Lecturer |
June 2014 |
May 2015 |
4. |
Deacons Foundation Higher Secondary School (Surat) |
Teacher |
June 2013 |
May 2014 |
5. |
Billabong High International School, Mumbai |
Teacher |
June 2012 |
April 2013 |
WORK EXPERIENCE (Visiting basis) (in reverse chronological order)
Sr. No. |
Organization/ Institution |
Course |
Period of Service |
|
---|---|---|---|---|
From |
To |
|||
1. |
Anil Surendra Modi School of Commerce |
S.Y.B.B.A |
July 2024 |
Current |
2. |
Narsee Monjee College of Commerce and Economics, University of Mumbai |
F.Y.B.M.S. |
August 2023 |
November 2023 |
3. |
Kirit P Mehta School of Law, NMIMS Deemed to be University |
S.Y.B.B.A. LL.B. |
July 2022 |
March 2023 |
4. |
P.T.V.A. Institute of Management, Mumbai |
MBA - IEV |
July 2022 |
October 2022 |
5. |
M. L. Dahanukar College of Commerce, University of Mumbai |
MCom (Management) |
July 2022 |
November 2022 |
(a) Total full time work experience: 15 years
(b) Total Teaching Experience
(c) Industry experience: 4 years
DETAILS OF PUBLICATIONS: (in the latest academic year)
Sr. No |
Title |
Name of the Journal |
Year, Volume, Issue, Page numbers/ Article number |
Indexed in- SCOPUS/ Web of Science/ /ABDC |
---|---|---|---|---|
1. |
Social Media Influence on Purchase Decision of Millennials Towards Fashion Apparels |
Journal of Informatics Education and Research |
Vol 3 Issue 2, October (2023) 1526-4726 |
ABDC C |
2. |
"A Study on the Impact of Glass Ceiling Perception on the Attrition Intention and the Role of Training Accessibility and Effectiveness as a Moderating Variable among Women Employees from Hospitality Industry” |
‘Urban India’ |
Volume 43, Issue 2 (III), July-December 2023 ISSN: 0970- 9045 |
UGC Care Group-I Journal |
3. |
Issues Related to Fake Reviews and Deceptive Marketing Practices – An Analytical Study. |
Academy of Marketing Studies Journal |
Volume 28, Special Issue 5, 2024 1528-2678
|
ABDC B |
4. |
Ethical Imperative of AI in HR: Emphasis on Bias and Transparency in Recruitment for Inclusivity among Indian IT Firms |
Empirical Economics Letters, |
Volume 23, Special Issue 1, 2024 1681-8997 |
ABDC C |
5. |
‘An evaluation of the impact of Job Contentment and Employee Loyalty on the Side Hustle Intention among I.T. Professionals in Mumbai’ |
Phalanx |
ISSN No. 2320-7698, Vol.18, Issue - 1, March 2023. |
UGC Care listed Journal |
6. |
‘A study on the impact of Pay Per Click on the advertising effectiveness of Micro, Small and Medium scale (SME) businesses in Mumbai’ |
Korea Review of International Studies |
Volume 5, Special Issue 4, April 2022, ISSN:1226- 4741 |
ABDC C Journal |
7. |
‘A study on the impact of frequency of Search Engine Ads viewership on online purchases during the COVID-19 pandemic period in Mumbai |
Webology |
Volume 18, Number 6, 2021 1735-188X, July 2021, Pg. 2511-2519. |
Scopus |
8. |
‘A study on the impact of Demographic Features on Usage Frequency of Pay Per Click method among customers in Mumbai region’, |
Vidyabharati International Interdisciplinary Research Journal |
ISSN:2319- 4979, October 2021, Special Issue.Pg.70-80 |
UGC Care |
9. |
‘A Study on the Distribution of Purchase Frequency across Sectors Owing to Pay per Click Advertising During COVID-19 Pandemic |
Turkish Online Journal of Qualitative Inquiry (TOJQI), |
Volume 11, Issue 4, December 2020: Pg.1498- 1507 ISSN: 1309-6591 |
Scopus |
Total papers published : 27
Total papers in UGC CARE, Scopus and ABDC Journals: 10
Sr. No. |
Sole Author/Co- author |
Name of the book |
Year, Volume |
Publisher |
ISBN |
---|---|---|---|---|---|
1. |
Sole Author |
Human Resource Management |
2025 |
Sheth Publishers |
978-93-6955-248-1 |
2. |
Sole Author |
Global Management Theories and Styles |
2025 |
Digi Learning |
978-81-979138-5-3 |
3. |
Sole Author |
Bhartiya Theory of Management Styles |
2024 |
Digi Learning |
978-81-979138- 5-3 |
4. |
Sole Author |
Soft Skills & Personality Development |
2024 |
Sheth Publishers |
978-93- 6268-792-0 |
5. |
Sole Author |
Personality Development |
2023 |
Sheth Publishers |
978-93- 5902-160-7 |
6. |
Sole Author |
Introduction to Management |
2022 |
Sheth Publishers |
978-93- 5576-775-2 |
7. |
Sole Author |
Retailing and Merchandising |
2022 |
Sheth Publishers |
978-93- 92700-30-9 |
8. |
Sole Author |
Introduction to Management |
2021 |
Sheth Publishers |
978-93- 86805-65-2 |
9. |
Sole Author |
Retailing and Merchandising |
2021 |
Sheth Publishers |
978-93- 92700-30-9 |
8. |
Sole Author |
Stress Management |
2019 |
Sheth Publishers |
978-93- 87877-28-3 |
10. |
Sole Author |
Business Organization and Management |
2019 |
Sheth Publishers |
978-93- 5902-002-0 |
11. |
Sole Author |
Introduction to Management |
2017 |
Sheth Publishers |
978-93- 86805-65-2 |
12. |
Sole Author |
Stress Management |
2017 |
Sheth Publishers |
978-93- 5149-983-1 |
13. |
Sole Author |
Brand Building |
2017 |
Sheth Publishers |
978-81- 934229-6-0 |
14. |
Sole Author |
Customer Relationship Management |
2017 |
Techmax Publications |
978-93- 87235-11-3 |
15. |
Ms. Shivani Naik Ms. Karishma Desai |
Commerce-III |
2017 |
Techmax Publications |
978-93- 5077-469-4 |
16. |
Ms. Sneha Vaskar Ms. Shivani Naik Ms. Ridhima Mahabal |
Soft Skills |
2022 |
Tech Knowledge Publications |
978-93- 89748-97-0 |
Patent Grant and Publication
Sr. No. |
Name of Applicant/s |
Title |
Name of the Awarding Authority |
Number |
Month & Year |
---|---|---|---|---|---|
1. |
Dr. Shivani Naik & Prof. Dr. Kanchan Fulmali |
Processing Device for Search Engine Advertising Effectiveness Evaluation |
Patent Office, Government of India. |
Design No. 394887-001 |
October 2023 |
2. |
Dr. Shivani Naik & Prof. Dr. Kanchan Fulmali |
Processing Device for Search Engine Advertising Effectiveness Evaluation |
Patent Office Journal |
No. 44/2023 |
October 2023 |
Research Paper Presentation in National and International conferences: (2023-24)
S.N. |
Date |
Paper titled |
Conference |
Organized by |
---|---|---|---|---|
1. |
22-12-2023 |
'An Analysis of the Ethical Imperative of AI in HR: Emphasis on Bias and Transparency |
One Day International Conference on 'Leveraging Contemporary Management Practices for Sustainable Development' |
Department of Management Studies, Dayananda College of Engineering, |
2. |
15-12-2023 |
"A Study on the Impact of Glass Ceiling Perception on the Attrition Intention and the Role of Training Accessibility and Effectiveness as a Moderating Variable among Women Employees from Hospitality Industry” |
One Day International Conference |
IQAC of M. L. Dahanukar College of Commerce in collaboration with Department of Civics & Politics, University of Mumbai (ICSSR & ICWA proposed) |
3. |
23-01-2024 |
"A Study of Digital Platform Exposure among Transgenders and its Impact on their Perception and Motivation towards Entrepreneurship with reference to Mumbai Suburban Region” |
9th Pan IIM World Management Conference – 2023 |
Indian Institute of Management Sambalpur |
4. |
11-02-2024 |
"Decoding Consumer Sentiment: A Content Analysis of Vegan Food Reviews on Amazon” |
International Conference on Industrial and Production Engineering (ICIPE) |
The South Asian Research Center (SARC) (ISO 9001:2008 Certified). |
5. |
29-04-2024 |
A Bibliometric Analysis Of Microfinance Schemes In India's Entrepreneurial Landscape With Specific Reference To Women Entrepreneurs In Rural India |
One day National Conference on ‘Rural and Women Entrepreneurship 4.0 |
St. John College of Humanities and Sciences, Palghar in collaboration with Department of Commerce, University of Mumbai. |
Total papers presentations in conferences:16
Participation in Faculty Development Programs: (2023-24)
S.No |
Date |
Event Name |
Organized by |
Venue |
---|---|---|---|---|
1. |
12 - 18 September, 2023 |
FDP on "Open Source Tools for Teaching and Research” |
Teaching Learning Centre, Ramanujan College, and University of Delhi under the aegis of Ministry of Education, Pandit Madan Mohan Malaviya Mission on Teachers and Teaching. |
Online |
2. |
19th March to 29th March 2024 |
NEP 2020 Orientation and Sensitization Programme |
UGC- Malaviya Mission Teacher Training Centre (UGC- MMTTC), Gandhigram Rural Institute - DBTU, Gandhigram, Dindigul, Tamil Nadu |
Online |
3. |
22-04-2024 |
One Day National Level Online Workshop on 'How to write Research papers, proposals, and funding proposals?' |
Internal Quality Assurance Cell of Shrikrishnadas Jajoo Grameen Seva Mahavidyalaya, Pipri- Wardha |
Online |
4. |
16th to 24th April 2024 |
7 Days International Faculty Development Program on 'Practical Aspects of ICT Tools & Online Teaching in Current Scenario' |
World Innovators University (WIU), Research Foundation of India & RFI-CARE |
Online |
5. |
13th May to 19th May 2024 |
One Week National Level Online Faculty Development Programme on 'Discovering Ikigai in Academic Leadership' |
Gokul Global University, Siddhpur, Gujarat |
Online |
Total FDPs and workshops attended: 28
Awards conferred by professional agency or organisations/ forum:
Sr. No. |
Name of the award |
Event/ Activity/ competition |
Awarding Institute |
Date |
Event detail |
---|---|---|---|---|---|
1. |
Winner |
Harvard Impact Challenge 2023 (Live Case Study competition) |
Harvard Project for Asian and International Relations, Harvard University |
26-08- 2023 |
Live case study presented by ‘Preface’ – an educational platform creator brand in HongKong |
2. |
Top 10 Percentile |
International Teachers' Olympiad |
Suraasa Global Teacher Training |
7-10-2023 |
3,00,000 teachers globally participated in this Olympiad to test pedagogical innovation capabilities
|
3. |
Best Research Paper Award |
Assessing Consumer Acceptance and Market Demand for Hydroponicall y Grown Produce in Urban India: Perceptions and Propensity to Pay |
International Institute of Sports & Management |
31-08-2024 |
One day National Conference |
4. |
Best Research Paper Award |
A Bibliometric Analysis Of Microfinance Schemes In India's Entrepreneurial Landscape With Specific Reference To Women Entrepreneurs In Rural India |
St. John College of Humanities and Sciences, Palghar in collaboration with Department of Commerce, University of Mumbai. |
29-04-2024 |
One day National Conference on ‘Rural and Women Entrepreneurship 4.0’ |
5. |
Fox Story 100 under 40 (Academics Category) |
- |
Fox Story India News Portal |
27-11-2023 |
https://foxstoryindia. com/2023/11/27/fox- story-indias-100- under-40-2023/ |
6. |
Best Research Paper Award |
"Work-Life Balance vs. Work-Life Harmony: Identifying the Optimal Strategy for IT Firms in a TUNA World". |
A E Kalsekar College of Commerce & Management |
12-04-2025 |
One day International Conference |
7. |
Best Research Paper Award |
Exploring the Potential of Vertical Farming as a Sustainable Food Security Solution in Urban Slums: Challenges and Opportunities |
IQAC Cell - S.G.V. College |
16-04-2025 |
One day National Conference on ‘Rural and Women Entrepreneurship 4.0’ |
Invitation as Resource Person/Panelist/Session Chair/Delegate:
Sr. No. |
Particulars |
No. |
---|---|---|
1. |
Resource Person |
23 |
2. |
Panelist/ Judge |
08 |
3. |
Session Chair |
02 |
4. |
Delegate (National & International) |
05 |
5. |
Evaluator – Minor Research Projects |
02 |
Membership of Executive Committee, Managing Committees of Professional bodies:
Other academic duties/ Committees:
Sr. No. |
Committee/ Task |
Duty fulfilled |
No. |
---|---|---|---|
1. |
NAAC Committee Criteria 1 and 2 |
Campus Point of Contact, Core Committee member (2024-25, 2023-24) |
2 years |
2. |
Centre for Research and Conference, Kirit P Mehta School of Law, NMIMS |
Committee Member (2024-25) |
1 |
3. |
NAAC Committee Criteria 2 M. L. Dahanukar College |
Core Committee Member (2019-2023) |
4 years |
4. |
FDPs organized |
Convenor |
2 |
5. |
Conferences organized |
Co-convenor |
4 |
6. |
Annual Inter collegiate festival Dahanukar College 2018-23 |
Core Committee member |
5 |
7. |
Entrepreneurship Cell – Dahanukar College |
Faculty In-charge (2019-2023) |
4 |
Other achievements and pursuits