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Dr. Shivani Naik

Dr. Shivani Naik

Assistant Professor (General Management)
Ph.D Co-Supervisor – Commerce, NMIMS

Area of Specialization : HRM, Commerce, General Management & Marketing

Teaching Interests : Human Resource Management, Organizational Behaviour, Marketing, General Management, Business Studies, Entrepreneurship Development.

Areas of Research Interest : Digital Marketing, Education Technology, HRM

Topic of Ph.D. : A Study on the Effect of Pay Per Click Method of Online Advertising on the Customers and Advertisers with reference to Mumbai Region

Topic of Post Doctoral Programme : A Study on the Impact of Digital Literacy Programs on the SEO Performance and Google Business Profile Management of Micro Businesses in Maharashtra

 

EDUCATIONAL QUALIFICATIONS:

Sr.

No.

Examination Passed/ Pursuing

University/Institution

Subject/ Specialization

Year of Passing

Class

1.

Post - Doctoral Program

D. Y. Patil Institute of Management Studies and Council for Sustainable Development, MCA, Govt of India and Langbustech University, USA.

Marketing

Pursuing

NA

2.

Ph.D.

M. L. Dahanukar College of Commerce, University of Mumbai.

Business Policy and Administration (Commerce)

2023

NA

3.

National Eligibility Test for Lectureship (NET)

University Grants Commission (UGC)

Commerce

2013

Qualified

4.

Master’s Degree

in Commerce- (M. Com)

University of Mumbai

Management

2009

2nd

5.

Master’s Degree in Business Administration (MBA)

Institute of Chartered Financial Analysts of India (ICFAI)

Human Resources Management

2009

1st

6.

PGDHE (Post Graduate Diploma in Higher Education)

Indira Gandhi National Open University (IGNOU)

Higher Education: Its

context & linkages, Instruction in Higher education

Passed (Marksheet awaited)

-

7.

Bachelor’s Degree in Commerce (B.Com)

University of Mumbai

MHRD,

Business Economics, Psychology of Human Behaviour at work

2007

1st

8.

Bachelor’s Degree in Education (B.Ed)

University of Gujarat

Commerce

2014

Dist.

9.

Diploma –Early Childhood Care and Education (ECCEd)

Mumbai Montessori

Teacher Training Institute

Basic Child Psychology, Curriculum Planning, Equipment & Apparatus.

2012

A Grade

Supplementary academic courses:

  • Certified Trainer for Soft Skills & Management from the R & G Institute of Professional Trainings Pvt. Ltd.
  • Certified as Career Mentor by the Garware Institute of Career Education and Development, University of Mumbai and American India Foundation in August, 2020.

SUBJECTS/ COURSES TAUGHT: (past 2 years data)

Sr.

No.

Course/ Subject Title

Organization/Institution

Year

Program

1.

Business Ethics & CSR & HRM

Kirit P Mehta School of Law, NMIMS Deemed to be University

2023-24

S.Y.B.B.A LLB

2.

Principles of Management & Srategic Management

Kirit P Mehta School of Law,

NMIMS Deemed to be University

2023-24

F.Y.B.B.A LLB

3.

Human Resource

Management

P.T.V.A. Institute of

Management, Mumbai

2022-23

M.B.A. -IEV

4.

Human Resource Management

M. L. Dahanukar College of Commerce, University of Mumbai

2022-23

M.Com

5.

Organizational Behaviour

M. L. Dahanukar College of Commerce, University of

Mumbai

2022-23

TYB.Com.

(Financial Markets)

6.

Advertising and Marketing Research

M. L. Dahanukar College of Commerce, University of Mumbai

2022-23

T.Y.B.A.M.M.C

WORK EXPERIENCE (Full time) (in reverse chronological order)

Sr. No.

Organization/Institution

Designation

Period of Service

From

To

1.

Kirit P Mehta School of Law, NMIMS Deemed to be University

Assistant Professor

July 2023

Current

2.

M. L. Dahanukar College of

Commerce, University of Mumbai.

Assistant Professor

June 2015

June 2023

3.

M. L. Dahanukar College of Commerce, University of

Mumbai.

Lecturer

June 2014

May 2015

4.

Deacons Foundation Higher

Secondary School (Surat)

Teacher

June 2013

May 2014

5.

Billabong High International

School, Mumbai

Teacher

June 2012

April 2013

WORK EXPERIENCE (Visiting basis) (in reverse chronological order)

Sr. No.

Organization/ Institution

Course

Period of Service

From

To

1.

Anil Surendra Modi School of Commerce

S.Y.B.B.A

July 2024

Current

2.

Narsee Monjee College of Commerce and Economics, University of Mumbai

F.Y.B.M.S.

August 2023

November 2023

3.

Kirit P Mehta School of Law, NMIMS Deemed to be University

S.Y.B.B.A. LL.B.

July 2022

March 2023

4.

P.T.V.A. Institute of Management, Mumbai

MBA - IEV

July 2022

October 2022

5.

M. L. Dahanukar College of Commerce, University of Mumbai

MCom (Management)

July 2022

November 2022

 

(a) Total full time work experience: 15 years

(b) Total Teaching Experience

  1. at P.G. level: 06 months
  2. at U.G. level: 10 years

(c) Industry experience: 4 years

DETAILS OF PUBLICATIONS: (in the latest academic year)

  • Research Paper Publications

Sr. No

Title

Name of the Journal

Year, Volume, Issue, Page numbers/

Article number

Indexed in- SCOPUS/

Web of Science/

/ABDC

1.

Social Media Influence on Purchase Decision of Millennials Towards Fashion Apparels

Journal of Informatics Education and Research

Vol 3 Issue 2,

October (2023)

1526-4726

ABDC C

2.

"A Study on the Impact of Glass Ceiling Perception on the Attrition Intention and the Role of Training Accessibility and Effectiveness as a Moderating Variable among Women Employees from Hospitality Industry”

‘Urban India’

Volume 43,

Issue 2 (III), July-December 2023

ISSN: 0970-

9045

UGC Care Group-I Journal

3.

Issues Related to Fake Reviews and Deceptive Marketing Practices – An Analytical Study.

Academy of Marketing Studies Journal

Volume 28, Special Issue 5, 2024

1528-2678

 

ABDC B

4.

Ethical Imperative of AI in HR: Emphasis on Bias and Transparency in Recruitment for Inclusivity among Indian IT Firms

Empirical Economics Letters,

Volume 23, Special Issue 1, 2024

1681-8997

ABDC C

5.

‘An evaluation of the impact of Job Contentment and Employee Loyalty on the Side Hustle Intention among I.T. Professionals in Mumbai’

Phalanx

ISSN No. 2320-7698,

Vol.18, Issue - 1, March 2023.

UGC Care listed Journal

6.

‘A study on the impact of Pay Per Click on the advertising effectiveness of Micro, Small and Medium scale (SME) businesses in Mumbai’

Korea Review of International Studies

Volume 5, Special Issue 4, April 2022, ISSN:1226- 4741

ABDC C

Journal

7.

‘A study on the impact of frequency of Search Engine Ads viewership on online purchases during the COVID-19 pandemic period in Mumbai

Webology

Volume 18,

Number 6,

2021

1735-188X,

July 2021, Pg.

2511-2519.

Scopus

8.

‘A study on the impact of Demographic Features on Usage Frequency of Pay Per Click method

among customers in Mumbai region’,

Vidyabharati International Interdisciplinary Research Journal

ISSN:2319-

4979, October

2021, Special Issue.Pg.70-80

UGC Care

9.

‘A Study on the Distribution of Purchase Frequency across Sectors Owing to Pay per Click Advertising During COVID-19 Pandemic

Turkish Online Journal of Qualitative Inquiry (TOJQI),

Volume 11,

Issue 4, December 2020: Pg.1498-

1507 ISSN:

1309-6591

Scopus

Total papers published : 27

Total papers in UGC CARE, Scopus and ABDC Journals: 10

Sr.

No.

Sole Author/Co- author

Name of the book

Year, Volume

Publisher

ISBN

1.

Sole Author

Human Resource Management

2025

Sheth Publishers

978-93-6955-248-1

2.

Sole Author

Global Management Theories and Styles

2025

Digi Learning

978-81-979138-5-3

3.

Sole Author

Bhartiya

Theory of Management Styles

2024

Digi Learning

978-81-979138-

5-3

4.

Sole Author

Soft Skills & Personality Development

2024

Sheth Publishers

978-93-

6268-792-0

5.

Sole Author

Personality

Development

2023

Sheth Publishers

978-93-

5902-160-7

6.

Sole Author

Introduction to Management

2022

Sheth Publishers

978-93-

5576-775-2

7.

Sole Author

Retailing and Merchandising

2022

Sheth Publishers

978-93-

92700-30-9

8.

Sole Author

Introduction to Management

2021

Sheth Publishers

978-93-

86805-65-2

9.

Sole Author

Retailing and Merchandising

2021

Sheth Publishers

978-93-

92700-30-9

8.

Sole Author

Stress Management

2019

Sheth Publishers

978-93-

87877-28-3

10.

Sole Author

Business Organization and

Management

2019

Sheth Publishers

978-93-

5902-002-0

11.

Sole Author

Introduction to Management

2017

Sheth Publishers

978-93-

86805-65-2

12.

Sole Author

Stress Management

2017

Sheth Publishers

978-93-

5149-983-1

13.

Sole Author

Brand Building

2017

Sheth Publishers

978-81-

934229-6-0

14.

Sole Author

Customer Relationship Management

2017

Techmax Publications

978-93-

87235-11-3

15.

Ms. Shivani Naik Ms. Karishma Desai

Commerce-III

2017

Techmax Publications

978-93-

5077-469-4

16.

Ms. Sneha Vaskar Ms. Shivani Naik

Ms. Ridhima Mahabal

Soft Skills

2022

Tech Knowledge Publications

978-93-

89748-97-0

Patent Grant and Publication

Sr.

No.

Name of Applicant/s

Title

Name of the Awarding

Authority

Number

Month & Year

1.

Dr. Shivani Naik & Prof. Dr.

Kanchan Fulmali

Processing Device for Search Engine Advertising Effectiveness Evaluation

Patent Office, Government of India.

Design No. 394887-001

October 2023

2.

Dr. Shivani Naik & Prof. Dr.

Kanchan Fulmali

Processing Device for Search Engine Advertising Effectiveness

Evaluation

Patent Office Journal

No. 44/2023

October 2023

Research Paper Presentation in National and International conferences: (2023-24)

S.N.

Date

Paper titled

Conference

Organized by

1.

22-12-2023

'An Analysis of the Ethical Imperative of AI in HR: Emphasis on Bias and Transparency

One Day International Conference on 'Leveraging Contemporary Management Practices for Sustainable Development'

Department of Management Studies, Dayananda College of Engineering,

2.

15-12-2023

"A Study on the Impact of Glass Ceiling Perception on the Attrition Intention and the Role of Training Accessibility and Effectiveness as a Moderating Variable among Women Employees from Hospitality Industry”

One Day International Conference

IQAC of M. L.

Dahanukar College of Commerce in collaboration with Department of Civics & Politics, University of Mumbai (ICSSR & ICWA

proposed)

3.

23-01-2024

"A Study of Digital Platform Exposure among Transgenders and its Impact on their Perception and Motivation towards Entrepreneurship with reference to Mumbai Suburban Region”

9th Pan IIM World Management Conference – 2023

Indian Institute of Management Sambalpur

4.

11-02-2024

"Decoding Consumer Sentiment: A Content Analysis of Vegan Food Reviews on Amazon”

International Conference on Industrial and Production Engineering (ICIPE)

The South Asian Research Center (SARC) (ISO 9001:2008

Certified).

5.

29-04-2024

A Bibliometric Analysis Of Microfinance Schemes In India's Entrepreneurial Landscape With Specific Reference To Women Entrepreneurs In Rural India

One day National Conference on ‘Rural and Women Entrepreneurship 4.0

St. John College of Humanities and Sciences, Palghar in collaboration with Department of Commerce,

University of Mumbai.

Total papers presentations in conferences:16

Participation in Faculty Development Programs: (2023-24)

S.No

Date

Event Name

Organized by

Venue

1.

12 - 18 September, 2023

FDP on "Open Source Tools for Teaching and Research”

Teaching Learning Centre, Ramanujan College, and University of Delhi under the aegis of Ministry of Education, Pandit Madan Mohan Malaviya Mission on Teachers and Teaching.

Online

2.

19th March to 29th March 2024

NEP 2020 Orientation and Sensitization Programme

UGC- Malaviya Mission Teacher Training Centre (UGC- MMTTC), Gandhigram Rural Institute - DBTU, Gandhigram, Dindigul, Tamil Nadu

Online

3.

22-04-2024

One Day National Level Online Workshop on 'How to write Research papers, proposals, and funding proposals?'

Internal Quality Assurance Cell of Shrikrishnadas Jajoo Grameen Seva Mahavidyalaya, Pipri- Wardha

Online

4.

16th to 24th April 2024

7 Days International Faculty Development Program on 'Practical Aspects of ICT Tools & Online Teaching in Current Scenario'

World Innovators University (WIU), Research Foundation of India & RFI-CARE

Online

5.

13th May to 19th May 2024

One Week National Level Online Faculty Development Programme on 'Discovering Ikigai in Academic Leadership'

Gokul Global University, Siddhpur, Gujarat

Online

 

Total FDPs and workshops attended: 28

 

Awards conferred by professional agency or organisations/ forum:

Sr.

No.

Name of the award

Event/ Activity/ competition

Awarding Institute

Date

Event detail

1.

Winner

Harvard Impact Challenge 2023

(Live Case Study competition)

Harvard Project for Asian and International Relations, Harvard University

26-08- 2023

Live case study presented by ‘Preface’ – an educational platform creator brand in HongKong

2.

Top 10 Percentile

International Teachers' Olympiad

Suraasa Global Teacher Training

7-10-2023

3,00,000 teachers globally participated in this Olympiad to test pedagogical innovation capabilities

 

3.

Best Research Paper Award

Assessing Consumer Acceptance and Market Demand for Hydroponicall y Grown Produce in Urban India: Perceptions and Propensity to Pay

International Institute of Sports & Management

31-08-2024

One day National Conference

4.

Best Research Paper Award

A Bibliometric Analysis Of Microfinance Schemes In India's Entrepreneurial Landscape With Specific Reference To Women Entrepreneurs

In Rural India

St. John College of Humanities and Sciences, Palghar in collaboration with Department of Commerce, University of Mumbai.

29-04-2024

One day National Conference on ‘Rural and Women Entrepreneurship 4.0’

5.

Fox Story 100

under 40 (Academics Category)

-

Fox Story India News Portal

27-11-2023

https://foxstoryindia. com/2023/11/27/fox- story-indias-100- under-40-2023/

6.

Best Research Paper Award

"Work-Life Balance vs. Work-Life Harmony: Identifying the Optimal Strategy for IT Firms in a TUNA World".

A E Kalsekar College of Commerce & Management

12-04-2025

One day International Conference

7.

Best Research Paper Award

Exploring the Potential of Vertical Farming as a Sustainable Food Security Solution in Urban Slums: Challenges and Opportunities

IQAC Cell - S.G.V. College

16-04-2025

One day National Conference on ‘Rural and Women Entrepreneurship 4.0’

 

 Invitation as Resource Person/Panelist/Session Chair/Delegate:

Sr.

No.

Particulars

No.

1.

Resource Person

23

2.

Panelist/ Judge

08

3.

Session Chair

02

4.

Delegate (National & International)

05

5.

Evaluator – Minor Research Projects

02

 

Membership of Executive Committee, Managing Committees of Professional bodies:

  • Life Member of Maharashtra State Commerce Association – Membership No. 932
  • Life Member of All India Commerce Association
  • Member, Institutional Innovation Council, Ministry of Education, Government of India
  • Member of Board of Studies and Syllabus Drafting Committee for UGC Approved Program- Bachelor of Vocational Studies (Management & Entrepreneurship Development) & Master of Vocational Studies (Management & Entrepreneurship Development) for Achievers College of Commerce and Management since 2020.
  • Paper Setting Committee – University of Mumbai – Commerce

 

Other academic duties/ Committees:

Sr.

No.

Committee/ Task

Duty fulfilled

No.

1.

NAAC Committee Criteria 1 and 2

Campus Point of Contact, Core Committee member (2024-25, 2023-24)

2 years

2.

Centre for Research and Conference, Kirit P Mehta School of Law, NMIMS

Committee Member (2024-25)

1

3.

NAAC Committee Criteria 2

M. L. Dahanukar College

Core Committee Member (2019-2023)

4 years

4.

FDPs organized

Convenor

2

5.

Conferences organized

Co-convenor

4

6.

Annual Inter collegiate festival Dahanukar College 2018-23

Core Committee member

5

7.

Entrepreneurship Cell – Dahanukar College

Faculty In-charge (2019-2023)

4

 

 Other achievements and pursuits

  • Moderated sessions for Insight Business Conclave organized by Narsee Monjee College. Interviewed dignitaries such as Dr. Kiran Bedi in 2023 and Dr. Sudha Murthy in 2021.
  • Corporate Training experience of conducting seminars and webinars for over 600+ participants from academic institutions & Corporate.
  • Secured a Rank in the Top 200 in the International Digital Teacher’s Olympiad, a worldwide live examination for testing proficiency in digital education and teaching innovation conducted by UpEducators in February 2024.
  • Mentor and Expert associated with Local Bandhan Private Limited, the creators of Local Bandhan, India’s first OTT platform for career guidance in Marathi.
           
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